When it comes to diamonds, most people have heard about "the 4 C's" but might not necessarily understand the importance of these characteristics when buying a diamond.

Carat, Clarity, Colour and Cut (not to be confused with shape) are the 4 C’s and all contribute to the fifth ‘c’ COST. By understanding what all the diamond characteristics are and what to consider when purchasing a diamond, you are much more empowered when it comes time to make your diamond investment.

When purchasing diamonds either for your engagement ring, or any other jewellery, make sure the diamonds you select best suit that type of jewellery. Visit our engagement rings section to see some of the most popular ring setting designs such as the traditional solitaire.

We hope you find these advice pages informative and helpful but if you have any other queries please contact us.